I heard about The Try Guys when I saw a BuzzFeed video featuring guys contouring their boobs. Naturally, I was convinced that it was some kind of joke, but I clicked and was excited to see adult males being open to trying new things. This is what I’ve been wanting from YouTube. I’ve been watching every video that these four guys make since then and I couldn’t be more satisfied. This is what we NEED to be watching and it mostly has to do with the level of representation on this channel.
Firstly, this group of men is 3/4 white. This comes across as being not diverse when you look at the stats, but it is completely okay in the context of their brand. Ned Fulmer, Keith Habersberger, and Zach Kornfeld are three white men who frequently comment on how bland they are. They want to learn about certain topics that would usually go in the hands of coloured people and I think that is perfectly legitimate. If our society is dominated by white men who stereotypically live through their day, we aren’t making any progress. It is awesome to see white men trying to change the racial norms that currently stagger us. Examples of these videos would be when they try K-Pop, cosplay, BDSM and more.
Looking at sexually orientation, again, it is three-quarters straight. When the men discuss topics like fashion or body image, it is clear that they look to Eugene Yang, the one racially-diverse and queer member of the group for guidance. Eugene helps to tie up all the loose strands when it comes to videos that need representation of all groups. He offers insight of what it actually feels like to be from a minority group so that it doesn’t just look like the other men are making fun of these topics. For example, on December 7 2014, BuzzFeedVideo uploaded “The Try Guys Try Drag For The First Time”. We see the process that these men go through of getting tucked, putting on full face make-up and working the runway—all things that many gay men are doing for a living. With help from professional drag queens, The Try Guys learn about this intense kind of job with complete openness. Videos like these and many others help to break the stigma of who can appreciate drag and why it doesn’t have to be labeled as “a gay thing”.
Now, it is true that they are all men. This wouldn’t seem acceptable in the context of today’s MeToo movement, but like I mentioned before, it is part of the brand they are trying to put out. They want other men like them to experience what women go through including labour, fashion expectations, and even boob weights. In my opinion as a woman, they do a really great job of trying to make it an authentic experience. Kudos to them!
All the other videos that they produced and continue to create take from all aspects of society and politics. Keith, Zach, Ned and Eugene keep the internet from being one-sided and narrow-minded by simply trying new things. It really doesn’t require a lot of effort to go into a new experience with the mind-set that it could be the best experience of their lives. We are all allowed to be whomever we want, and try whatever we want. This is why I am grateful this channel exists on YouTube and I hope more people gravitate to their videos.