Part 3: Social media
Another huge part of how we approach a master class that has taken off in recent years is social media. It has mostly taken off in the dance world, so this section will be geared towards the society of dance in North America.
Whether or not a teacher or student uses it in a class, social media has changed the way we approach a master class. There are now countless videos online that display a combination of moves from the end of a dance class. If you are unaware, go check out Tricia Miranda’s YouTube channel here, and you’ll see exactly how popular these videos can be for viewers. It’s as accessible as ever to watch what the teacher and dancers worked on. So, it begs the question if it is changing the dance world for the better or for the worst.
Starting off with the pros, social media allows dancers/teachers to share their experience within a master class for the purposes of archival material. The teacher may want to develop a portfolio for future work or to reference for a later project. This is an admirable desire because it shows that the teacher is proud of their work and thinks that others can be inspired by it. Likewise, the dancer may want to show off (in an un-diva way) the movements and concepts they worked on because they were satisfied with their improvement during the class. This is also an admirable desire because it shows that a dancer is not afraid to expose their mistakes and achievements. The dancer is putting themselves up for critique and again, building a portfolio for future jobs/opportunities. Posting a video for everyone to see not only helps promote the teacher/dancer, but also the space they are dancing in. Millennium Dance Complex in Los Angeles has built a reputation upon posting dance videos, and it has grown as a popular studio ever since. More people gravitate toward it because they know it will provide a platform for pursuing a career in dance. Wonderful! Everyone can grow!
Another benefit to social media is that audiences can decide if they would like to try a certain master class and what dance styles appeal to them from viewing a video posted on a teacher’s/dancer’s account. This creates a community of openness for dancers who feel they are new to a certain style, as well as an opportunity for advanced dancers to try other styles/teachers. Again, another wonderful situation for growth!
However, when looking at the cons of social media’s role in the dance world, there are many destructive habits that are constantly being used. One of these being the idea that if you do not post about a master class, it is considered that you were not there. There is a certain amount of pressure that comes with posting because the audience may forget about you if you do not show them what exactly what you do with your time. This pressure can be so toxic and negative for everyone. It can turn us into self-centered people whose only ambition is to get attention from others. In addition, we may feel like we missed out on a master class if a certain post gets tons of likes or comments, even though the class is completely separate from the video that is posted. FOMO is real.
Not only does social media create more pressure to post about every class, it also can ruin the incredible experience of a master class for a dancer/teacher. A dancer might end up spending the whole class worried about getting picked for the video that they will lose all sight of what a master class if for: learning. Let’s say a teacher has a high following on social media and the master class they are teaching gathers a crowd of over 100 students. It is almost certain that this teacher will end out the class by finding a group(s) of dancers that they feel did the best and video taping the combo/routine for posting. That is so much extra pressure on the students!! They may end up feeling like they cannot actually attempt new concepts because then the video may not be “post-worthy”. In my own experience, I have taken many classes where the teacher does not even seem interested in how the students are progressing because they are more fixated on how good their video will look. What a waste of time!!
If a teacher is spending the whole hour and a half thinking about which dancers look good together and which dancers do not deserve to be in the video, they are putting up a wall between them and the students. A class cannot be deemed “master” if the teacher prioritizes the end result of a class rather than the journey it takes to get there.
So, it is a bit of a mixed bag when looking at social media and master classes. Do we continue to share what we did in hopes that others will be inspired? Do we continue to share what we did in hopes that others will like us? It’s up to us to use our knowledge as dancers and teachers to make a decision about social media. Or else, it could lead us to spoil the great blessing that is a master class.